How to activate Demographics and Interest Reports in Google Analytics
Activating Demographics and Interest Reports in Google Analytics
To activate Demographics and Interest Reports in Google Analytics, go to Google Analytics and sign in to your account.
Then, from the side menu, choose Audiences → Demographics → Overview
You will be presented with a page asking you the enable Demographics and Interest Reports, which include Overview reports, along with Age, Gender and Interest Categories reports.
All you have to do, is click the Enable button.
Thanks to this, you will be able to view an Overview of data…
as well as data regarding Age…
Gender…
An overview of Interests…
Affinity Categories…
as well as In-Market Segments…
All of this data isn’t available before the activation of Demographics and Interest Report.
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