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How to activate Demographics and Interest Reports in Google Analytics

Activating Demographics and Interest Reports in Google Analytics

To activate Demographics and Interest Reports in Google Analytics, go to Google Analytics and sign in to your account.

Then, from the side menu, choose Audiences → Demographics → Overview

You will be presented with a page asking you the enable Demographics and Interest Reports, which include Overview reports, along with Age, Gender and Interest Categories reports.

All you have to do, is click the Enable button.

Thanks to this, you will be able to view an Overview of data…

as well as data regarding Age…

Gender

An overview of Interests

Affinity Categories
as well as In-Market Segments
All of this data isn’t available before the activation of Demographics and Interest Report.
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