data driven online marketing

Create UTM parameters with the UTM Builder

This tool allows you to create simple URL parameters to track your campaign with Analytics

The PRO version is available here.



Simply insert your website URL and the parameter information

The fields with a red star are mandatory.

*URL – Your domain, for example: https://YourWebsite.com

*Campaign source – Your source, for example: Google, Bing, Facebook, Instagram etc.

*Campaign medium – Your medium, for example: CPC (costs per click), email, etc.

*Campaign name – The name of your campaign name, for example: Christmas%20sale

Campaign content – The content of your campaign, for example: Ad%20variant%201

If you would like to use the link, you can shorten it with this tool: https://bitly.com/

More information about tracking parameters

In the following table you will find all of the information regarding tracking parameters.

Campaign source

utm_source

Required

Use utm_source to identify advertising platforms, newsletter names, or other sources.

Example: google, bing, facebook

Campaign medium

utm_medium

Required

Use utm_medium to identify the medium (advertising medium) email or CPC (costs per click).

Example: Email

Campaign name

utm_campaign

Required

Use utm_campaign in campaigns to identify advertisements.

Example: utm_campaign=Christmas%20sale

Keyword

utm_term

Use utm_term to get the keyword of the campaign that triggered the ad.

Example: red%20shoes

Campaign content

utm_content

Use utm_content to differentiate ads that refer to the same landing page.

Example: Ad%201 or Advariant1

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