What is Facebook Pixel? What are Facebook Pixel Events?
In Facebook Ads, the key tool you should be using to get the best out of social advertising is the Facebook Pixel.
What is Facebook Pixel?
A Facebook Pixel is a snippet of JavaScript code that gives you the ability to track the behavior of people visiting your website. It loads a small library of functions, which are available for you to use whenever a user takes action on your site.
To find out more about Facebook Pixel, click here.
What are Facebook Events?
The action a user takes on your website is called an Event. Events can be used to log conversions, which occur when a website user completes a desired goal, for example: making a purchase or filling out a form.
To learn more about Facebook Events, take a look at this page.
Standard events
Website action
Description
Standard event code
Add payment info
The addition of customer payment information during a checkout process. For example, a person clicks on a button to save their billing information.
fbq(‘track’, ‘AddPaymentInfo’);
Add to cart
The addition of an item to a shopping cart or basket. For example, clicking an Add to Cart button on a website.
fbq(‘track’, ‘AddToCart’);
Add to wishlist
The addition of items to a wishlist. For example, clicking an Add to Wishlist button on a website.
fbq(‘track’, ‘AddToWishlist’);
Complete registration
A submission of information by a customer in exchange for a service provided by your business. For example, signing up for an email subscription.
fbq(‘track’, ‘CompleteRegistration’);
Contact
A telephone, SMS, email, chat or other type of contact between a customer and your business.
fbq(‘track’, ‘Contact’);
Customize product
The customization of products through a configuration tool or other application your business owns.
fbq(‘track’, ‘CustomizeProduct’);
Donate
The donation of funds to your organization or cause.
fbq(‘track’, ‘Donate’);
Find location
When a person finds one of your locations via web, with an intention to visit. For example, searching for a product and finding it at one of your local stores.
fbq(‘track’, ‘FindLocation’);
Initiate checkout
The start of a checkout process. For example, clicking a Checkout button.
fbq(‘track’, ‘InitiateCheckout’);
Lead
A submission of information by a customer with the understanding that they may be contacted at a later date by your business. For example, submitting a form or signing up for a trial.
fbq(‘track’, ‘Lead’);
Purchase
The completion of a purchase, usually signified by receiving order or purchase confirmation, or a transaction receipt. For example, landing on a Thank You or confirmation page.
fbq(‘track’, ‘Purchase’, {value: 0.00, currency: ‘USD’});
Schedule
The booking of an appointment to visit one of your locations.
fbq(‘track’, ‘Schedule’);
Search
A search performed on your website, app or other property. For example, product or travel searches.
fbq(‘track’, ‘Search’);
Start trial
The start of a free trial of a product or service you offer. For example, trial subscription.
fbq(‘track’, ‘StartTrial’, {value: ‘0.00’, currency: ‘USD’, predicted_ltv: ‘0.00’});
Submit application
The submission of an application for a product, service or program you offer. For example, a credit card, educational program or job.
fbq(‘track’, ‘SubmitApplication’);
Subscribe
The start of a paid subscription for a product or service you offer.
fbq(‘track’, ‘Subscribe’, {value: ‘0.00’, currency: ‘USD’, predicted_ltv: ‘0.00’});
View content
A visit to a web page you care about. For example, a product or landing page. View content tells you if someone visits a web page’s URL, but not what they do or see on that web page.
fbq(‘track’, ‘ViewContent’);
Website action:
Add payment info
Description:
The addition of customer payment information during a checkout process. For example, a person clicks on a button to save their billing information.
Standard event code:
fbq(‘track’, ‘AddPaymentInfo’);
Website action:
Add to cart
Description:
The addition of an item to a shopping cart or basket. For example, clicking an Add to Cart button on a website.
Standard event code:
fbq(‘track’, ‘AddToCart’);
Website action:
Add to wishlist
Description:
The addition of items to a wishlist. For example, clicking an Add to Wishlist button on a website.
Standard event code:
fbq(‘track’, ‘AddToWishlist’);
Website action:
Complete registration
Description:
A submission of information by a customer in exchange for a service provided by your business. For example, signing up for an email subscription.
Standard event code:
fbq(‘track’, ‘CompleteRegistration’);
Website action:
Contact
Description:
A telephone, SMS, email, chat or other type of contact between a customer and your business.
Standard event code:
fbq(‘track’, ‘Contact’);
Website action:
Customize product
Description:
The customization of products through a configuration tool or other application your business owns.
Standard event code:
fbq(‘track’, ‘CustomizeProduct’);
Website action:
Donate
Description:
The donation of funds to your organization or cause.
Standard event code:
fbq(‘track’, ‘Donate’);
Website action:
Find location
Description:
When a person finds one of your locations via web, with an intention to visit. For example, searching for a product and finding it at one of your local stores.
Standard event code:
fbq(‘track’, ‘FindLocation’);
Website action:
Initiate checkout
Description:
The start of a checkout process. For example, clicking a Checkout button.
Standard event code:
fbq(‘track’, ‘InitiateCheckout’);
Website action:
Lead
Description:
A submission of information by a customer with the understanding that they may be contacted at a later date by your business. For example, submitting a form or signing up for a trial.
Standard event code:
fbq(‘track’, ‘Lead’);
Website action:
Purchase
Description:
The completion of a purchase, usually signified by receiving order or purchase confirmation, or a transaction receipt. For example, landing on a Thank You or confirmation page.
Standard event code:
fbq(‘track’, ‘Purchase’, {value: 0.00, currency: ‘USD’});
Website action:
Schedule
Description:
The booking of an appointment to visit one of your locations.
Standard event code:
fbq(‘track’, ‘Schedule’);
Website action:
Search
Description:
A search performed on your website, app or other property. For example, product or travel searches.
Standard event code:
fbq(‘track’, ‘Search’);
Website action:
Start trial
Description:
The start of a free trial of a product or service you offer. For example, trial subscription.
Standard event code:
fbq(‘track’, ‘StartTrial’, {value: ‘0.00’, currency: ‘USD’, predicted_ltv: ‘0.00’});
Website action:
Submit application
Description:
The submission of an application for a product, service or program you offer. For example, a credit card, educational program or job.
Standard event code:
fbq(‘track’, ‘SubmitApplication’);
Website action:
Subscribe
Description:
The start of a paid subscription for a product or service you offer.
Standard event code:
fbq(‘track’, ‘Subscribe’, {value: ‘0.00’, currency: ‘USD’, predicted_ltv: ‘0.00’});
Website action:
View content
Description:
A visit to a web page you care about. For example, a product or landing page. View content tells you if someone visits a web page’s URL, but not what they do or see on that web page.
Standard event code:
fbq(‘track’, ‘ViewContent’);
Need help?
No matter if you use Google Tag Manager or a whole different system, we can configure all the settings for you and help you set up your first data-driven Facebook Ads campaign using Data Driven Tool.